Designed as a core UK equity solution, the strategy aims to achieve compelling total returns through both sustained income and capital growth. Historically the Artemis Income strategy has grown dividends at 4-5% per annum, although future dividend growth cannot be guaranteed. The team intends to maintain and build on the Trust's Dividend Hero record by continuing to grow the dividend per share over time. 

The team seeks to invest in companies capable of generating robust and growing cash flows that are often overlooked by the market. The strategy is style agnostic: the team does not think in terms of growth, value or other investment factors or styles, but instead invests wherever the fund managers see attractive opportunities. This approach is believed to have helped generate consistently healthy returns across a wide range of market environments over two and a half decades. 

In an increasingly short-term market, the team focuses on the long term, taking a three- to five-year view. The average company in the Artemis Income portfolio has been held for more than eight years.